10 Biggest Winter Makeup Trends for This Year

Ah yes, winter. The season of hot chocolate, soft beds, and chilly winds sometimes bring forth storms and are great at inspiring thoughts on how much still needs to be shoveled.

Or rather the transition from the fall season to the winter season transforms the external environment into one that seeks a revision of one’s beauty routine.

Whether due to seasonal affection disorder over depression or just a desire to express yourself creatively, these ten winter makeup trends are here to uplift your beauty levels and brighten up those dull winter days.

Let your make-up be armor for winter, every brush stroke says no, you will not hide effortlessly in those warm clothes.

1. Icy Glow

This trend is all about embracing the cool tones that Mother Nature provides, turning your makeup into a frosty fairy tale. Think silvery highlighters and frosty pink blush that would make even Elsa jealous.

The key product?

Pretty Shiny Cream Highlighter in the aptly named Frosty shade, because who doesn’t want to look like a snow queen? Going for that “post-blizzard glow” with a bright pop of pink on your cheeks—because let’s be honest, we all want to look like we just had an epic snowball fight and still managed to look fabulous.

2. Red Elegance

We are here to remind you that red is the ultimate power color, especially as we edge toward Valentine’s Day. Ditch the sheer gloss and dive headfirst into the vibrant world of bold reds! It’s shiny, it’s vibrant, and it stays put like a loyal puppy. But wait, there’s more!

The Sephora Collection Cream Lip Stain in Chili Pepper is also on the must-have list, delivering a matte red-orange that lasts all day, because who has time for touch-ups when you’re busy being fabulous?

This winter, make your lips the focal point of your face and let that red do the talking. You’ll be turning heads and possibly causing minor traffic accidents with that dazzling smile.

3. Dark & Sparkly

The “joyfully moody” look is a blend of dewy skin and glittery eyes that could make even a gloomy day feel magical.

To recreate this look, I swear by Half Magic’s Glitterpill Eye Paint in Holy Goldie—because who doesn’t want to look like they just emerged from a fantasy realm?

Pair that with a killer mascara to make those sparkles pop, and finish with a deep, vampy lip that would make any vampire proud. Get ready to embrace your inner sorceress this winter!

4. Frosted Pink

If you were all about that “I’m cold” blush trend last winter, then get excited about the Pink Frost evolution. This year, we’re taking that frosty glow to new heights with a sophisticated edge.

It’s all about balancing that “I just came in from the cold” vibe with a touch of structure. Start with your usual makeup routine, but when it comes to blush, opt for YSL’s Nu Lip and Cheek Balmy Tint in NuChills.

It gives you that see-through, balmy finish that whispers sophistication while still shouting “adorable.” Then, sprinkle some magic on your eyes with a palette that features rosy hues and icy pops, because you deserve to shine. Finish off with a pink gloss that will leave everyone wondering if you just walked out of a winter wonderland.

5. Gentle Ombré Lips

Picture this: the deepest color blooms from the center of your lips and gradually fades to soft edges, like a beautiful sunset you want to Instagram.

I swear by Armani Beauty’s Lip Power Long-Lasting Matte Lipstick in 407 for that perfect pop.

Get ready to pucker up, because the world is your runway!

6. Eye-Catching Eyeliner

This makeup trend is as bold as your morning coffee: Statement Eyeliner.

This winter, your eyes are going to steal the show, and you’ll want to be armed with the boldest shades imaginable. I suggest lining both the upper and lower lids to create a look that’s more dramatic than a soap opera finale.

Swap your regular browns and blacks for blackberry and deep mahogany—your eyes will thank you. Whether you’re into thick wings, exaggerated cat eyes, or a simple tight line, the key is to make it yours.

And the best part? Dempsey’s Flyk Trick Mascara doubles as a liquid liner, so you can create a unique look that fits your winter style. It’s like a two-for-one deal that’ll have your eyes looking fabulous without breaking a sweat!

7. Vibrant Jewel Tones

I love how brands are pairing burgundy with stunning emerald and midnight blue shades—why not add a little fun to those dreary winter days?

Imagine applying Lancôme’s Noir Malachite green mascara for a pop of unexpected color that’ll have everyone doing double-takes. For your lids, grab the Pat McGrath Dark Star Eye Duo for a sapphire shimmer that’s nothing short of opulent.

Top it off with a glossy finish, and you’ll be ready to sparkle brighter than the holiday lights outside. Shine on, you beautiful gem!

8. Radiant Gold

When winter leaves your skin feeling as dull as yesterday’s bread, it’s time to turn to Dewy Gold!

This trend is all about adding warmth and radiance to your complexion, because who doesn’t want to feel like a golden goddess? I remind you that gold tones can combat that winter dryness, making your skin look hydrated and alive.

Picture warm, glowing hues that make you look like you just spent a week lounging on a sun-kissed beach (even if you’ve been huddled under a blanket).

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Highlight those cheekbones with Neen’s Pretty Shiny Cream Highlighter, and don’t forget the gold eyeshadows that shimmer like sunlight on snow. Finish off with a nude or brown lip, and you’ll be glowing brighter than the sun on the first day of spring.

9. Shimmering Snowlight

Minimal makeup doesn’t have to be a snooze fest. With the Snowlit Shine trend, you can give your skin a break while still looking like a radiant queen! This look is a celebration of the snowy, luminous aesthetic that’s perfect for the season.

Imagine your skin glowing like sunlight reflecting off freshly fallen snow.

The trick? Focus on clean, minimalist skin with a touch of translucent sparkle on your eyes.

Brighten your under-eye area with YSL’s Touche Éclat concealer—because who doesn’t want to look like they’ve been getting beauty sleep?

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Add a shimmery topper to your eyelids for that wintry sparkle, and finish off with a colorless lip-plumping balm that’ll keep your lips looking juicy. With this look, you’ll be a vision of elegance, and you might even inspire snowflakes to dance around you!

10. Daring Bold Lips

If your winter wardrobe is filled with black and gray (guilty as charged), then it’s time to spice things up with a Bold Lip!

I insist that a striking lip can instantly elevate your look, providing a beautiful contrast against that sallow winter complexion.

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